What is robert b. cialdini?

Robert B. Cialdini is a renowned social psychologist and author, known for his research on the psychology of influence and persuasion. He was born on April 27, 1945, in West Virginia, USA.

Cialdini received his Bachelor’s degree from Ohio State University, his Master’s degree from the University of North Carolina, and his Ph.D. from the University of South Carolina. He is currently a Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

Cialdini is best known for his book "Influence: The Psychology of Persuasion," which has sold over three million copies worldwide. The book explores the principles of persuasion and how they can be used to influence behavior.

Cialdini has also written other books, including "Pre-Suasion: A Revolutionary Way to Influence and Persuade" and "The Small Big: Small Changes That Spark Big Influence."

Cialdini's work has been cited in many fields, including marketing, sales, politics, and healthcare. He has also conducted research and provided consulting services to companies such as Google, Coca-Cola, and Microsoft.

Cialdini's contributions to the field of psychology have earned him many awards and honors, including the Society for Personality and Social Psychology's Distinguished Scientific Achievement Award and the Association for Psychological Science's William James Fellow Award.